Miami, an international playground that has given life to many productions, from Will Smith’s legendary Miami music video, to Al Pacino’s Scarface, to the hit TV show Miami Vice. The city has stories to tell and Loft Studio-Miami is here to narrate some.
Loft Studio-Miami follows the day to day running of a creative agency studio in “The Magic City”with all the glitz and glam, the arguments and the dilemmas, from beginning to end. From photo shoots, to music videos and commercials. Viewers are used to seeing the finished product, but behind the scenes in this industry has remained mostly under wraps, until now.
Each episode of Loft Studio-Miami will take the audience through a new experience that follows everyone from the set builders, to the makeup artist, to the production crew and the celebrities themselves. On one episode, the studio welcomes “Latin Grammy Awards” award winning band CNCO, who rose to stardom in 2015 on a talent show with the help of the King of Latin Pop, Ricky Martin. Loft Studio-Miami is with the band at the peak of their careers as viewers join them on set for their latest photo-shoot with world renowned photographer BJ Formento.
In another episode the production takes things to the next level, as the audience gets up close and personal with what it takes to make a music video for Sony Music talent Raquel Sofia. Most of us have seen the beautifully edited “behind the scenes” of music videos, but Loft Studio-Miami is prepared to show viewers the raw, unedited version, complete with conflict, setbacks, pressure cooker time constraints and the effect this has on the crew.
Loft Studio-Miami will also answer the questions viewers have always wanted to know. What is the real dynamic between these boy band members? How much singing is actually done during a music video shoot? Are Telenovela stars just as dramatic off screen as they are on screen?
Do celebrities and artists have a say on their makeup and outfits? What goes into their Instagram posts? Loft Studio-Miami is the perfect invitation to find out and see Miami as it’s never been seen before. Get to know the Loft Studio team and enjoy their highs and lows together.